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Thomas
Brooks, 1998 Black Engineer of the Year Winner in Technical
Sales, finds there's life after Corporate America.
Now he's helping minorities get the connection.
Former
Texas Instruments Engineer Starts Webzine
By
Garland Thompson
Washington
-- Minority Professional Network (MPN) www.minorityprofessionalnetwork.com
is a combination of components: a career center, events
calendar and specific content channel for entrepreneurship and
business targeted at a broad group of minorities.
"One thing we are doing as we grow, said Thomas Brooks,
Vice-President of Marketing and Senior Webzine Editor for
Minority Professional Network, LLC and Black Engineer of the
Year 1998 award winner for Excellence in Technical Sales and
Marketing, "is offer info connection with e newsletters:
events; job and career information."
In 1998, CJ Bland, President, Chief Technology Officer and
Vice president of sales for Minority Professional Network
launched weekly ATLinfoconnection and JOBINFOconnection
electronic informational newsletters, which focused on
networking events and activities involving minority
professional organizations and groups, plus job listing career
opportunities. The InfoConnection publications reached
thousands of readers weekly, and served as the foundation and
building blocks for Minority Professional Network (MPN)
Launching an internet business not too long after thousands of
dotcoms have come and gone is not a problem for the two MBA
wiz kids. And they've done it without angel investors or
venture capital.
"Handling cash flow well is a must for any business to
succeed," Brooks commented.
"We are leveraging existing customers. With three revenue
channels: career centers, companies pay us to post jobs;
events calendar, people pay us to list events i.e. faith-based
events, book clubs and advertising."
MPN has more than 100,000 hits a week and is attracting 20,000
unique visitors per month since the site was launched November
2001. The typical MPN user is a minority from a broad group -
college educated, completed a bachelor degree. About a third
hold a Masters.
"Companies seeking to grow their workforce in a diverse
way can target a very desirable group, Brooks says"
MPN is a digital community. It's typical for subscribers to
subscribe 4 to 8 times a year.
"If I own a business, I can put the word out on the small
business portfolio, users do information sharing as they
network, and they create and drive the micro economy of
minorities"
"With more than 100,000 hits a day MPN is clearly pushing
out the kind of content people want - information and tips on
career development .We're concentrating on driving traffic up
and generating revenues."
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