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Minorities Have a Stake in HDTV Fight
Wired magazine and several daily newspapers
saw a "giveaway" in the FCC's plan to provide broadcasters with
free spectrum allocations for high-definition TV channels. They're right
about the economic returns of an auction, but the FCC decided to
"loan" the frequencies for two years, and to demand rapid
upgrading to digital TV.
Black Entertainment Television chief Robert Johnson makes an even stronger
point about exclusion of minorities from ownership opportunities in this
new, potentially lucrative enterprise. Johnson says part of the spectrum
should be set aside for groups long excluded from equal participation in
the ownership of commercial TV.
The computer industry, for its part, says HDTV transmissions should be
computer-friendly. Doing things the old way excludes new uses, such as
co-transmission of Internet Web pages. And computer makers want to sell
lots of new, TV-capable PCs.
Congress must resolve the conflict, and it should force both sides to
address the concerns of minority broadcasters such as Johnson, letting
them become owners of major broadcast franchises and originators of
content in Web simulcasts, instead of treating them as afterthoughts and
also-rans. Congress should force the FCC to auction the new channels, with
provisions for minority inclusion.
A new kind of higher-frequency, digital cell-TV broadcasting may offer a
partial solution. If provisions are made for minority ownership of the new
Local Multipoint Distribution Service channels, being tested in Brooklyn,
New York, Johnson and other minority-led broadcasters could have a real
shot at competing with the broadcast elite. Using what Business Week
called "a huge swath of radio spectrum at a frequency of 28 gigahertz
nowhere near other radio signals it can provide Internet access,
videoconferencing, and, most significantly, phone service," the
digital, two-way channels could open up the Web and other interactive
services not to mention 200-channel broadcast cable to the inner-city
families now being left off everyone else's service agenda. |