Adobe has released its 2018 online shopping data and the full season thus far (November 1 to 26) drove $58.5 billion in online sales, a 19.9 percent increase, with every day generating over $1 billion.

“Cyber Monday sales topped $7.9 billion according to Adobe Analytics data, making it the single largest shopping day in U.S. history,” said John Copeland, head of marketing and customer insights at Adobe. “Sales coming from smartphones hit an all-time high of $2 billion and we saw a significant spike in the Buy Online, Pickup In-Store trend.”

Top sellers on Cyber Monday included the Nintendo Switch, Little Live Pets, Red Dead Redemption 2, LG TVs, drones (DJI, Air Hogs, Sky Viper), Dell laptops, FurReal Pets, and Amazon Echo devices.

Thanksgiving Day and Black Friday brought in $3.7 billion (28 percent growth year on year) and $6.2 billion (23.6 percent growth year on year) in revenue, respectively.

Saturday and Sunday, November 24 and 25, set a new record as the biggest online shopping weekend in the U.S. ($6.4 billion) growing faster than Black Friday and Cyber Monday with more than 25 percent on each day.

Mobile overall represented 51.4 percent of site visits (43.6 percent smartphones, 7.8 percent tablets) and 34 percent of revenue (26.3 percent smartphones, 7.7 percent tablets), making it the first Cyber Monday where more than half of visits came from mobile.

Adobe leverages Adobe Sensei, Adobe’s artificial intelligence and machine learning technology, to identify retail insights from trillions of data points that flow through Adobe Analytics and Magento Commerce Cloud, part of Adobe Experience Cloud.

Adobe Analytics analyzes one trillion visits to U.S. retail sites, 55 million SKUs and 80 of the largest 100 U.S. web retailers – more than any other technology company.

Additional findings include:

  • Shoppers are taking advantage of final Cyber Monday deals between 10:00 p.m. and 1:00 a.m.
  • Black Friday saw the best deals for televisions (prices down 18 percent) and computers (17.8 percent). On the Sunday before Cyber Monday, shoppers saw some of the best deals for toys (31.6 percent).
  • Similar to past years, social media continued to have minimal impact on online sales at a 1.1 percent share.
  • Investments in improving the mobile shopping experience are paying off. Smaller retailers, offering more specialized products, were better at getting shoppers to close sales via desktops with 7 percent higher conversions.
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