Charles Greene, the recently appointed executive director of the White House Initiative on Historically Black Colleges and Universities or HBCUs, will speak at an event hosted by the Baltimore Marketing Association on Thursday, September 21, 2006. The talk will be based on the theme for this year’s National HBCU Week: “The Tradition Continues: New Successes and New Challenges.” Greene will highlight the contributions HBCUs have made, as well as provide a forum to discuss critical issues that are currently impacting them.
The Baltimore Marketing Association, Inc. was organized in 1967 for the purpose of improving, through its membership, the marketing and public relations programs that many corporate organizations direct to minority consumer markets.
Prior to 1999, Greene served as a managing regional vice president of Lockheed Martin; managing director for Verizon Communications; the deputy mayor of the City of Philadelphia; and assistant vice president for development at Howard University.
Greene received a B.A. from Virginia Union University, an HBCU located in Richmond, Virgina, and did graduate work in business and public administration at both the University of Pittsburgh and the University of Pennsylvania. He serves on numerous boards and committees.