Wal-Mart’s True Colors

African American spending power is projected to reach an estimated $965 billion by 2010. With growth in income, an increase in buying power, and greater access to capital by minority markets, companies want to target minority communities. And the recent hire of Southfield Michigan-based advertising agency GlobalHue Inc. by Wal-Mart Stores, Inc., the world’s largest retailer, is part of a new multicultural advertising initiative.

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