Plugged-In
BlackVoices.com and Match.com Team Up to offer Online Personals
By USBE Staff
Feb 13, 2003, 07:03

Find Love on the Internet

BlackVoices.com, one of the nations leading destinations for African-American adults online, and Match.com, a global leader in online dating, today announced an exclusive strategic partnership in which Match.com will power personals for BlackVoices Hookups, a new online personals service offered by BlackVoices.com. The new co-branded service will provide BlackVoices.com members and users immediate access to the diverse community of millions of singles currently using Match.com to find relationships ranging from great dates to life-long mates.

"BlackVoices Hookups provides yet another service that BlackVoices.com users can enjoy," said Barry Cooper, BlackVoices.com chief executive officer and founder. "Our users come to our site because they know they can find news, entertainment and lifestyle information that suits their interests. With the help of Match.com, our single users now have an online destination to meet other eligible singles."

As part of the agreement, Match.com will provide dating and relationship content on the BlackVoices.com site, in addition to powering personals for BlackVoices Hookups. BlackVoices.com will promote the co-branded personals channel with banner ads across its site.

"Match.com's partnership with BlackVoices.com is an exciting opportunity to team up with a recognized leader in African-American news, entertainment and lifestyle information online," said Tim Sullivan, president of Match.com. "This relationship further expands Match.com's ability to reach the growing number of African Americans using the Internet to date and relate online.

ABOUT BLACKVOICES.COM
With more than 800,000 active members, BlackVoices.com is the nation's leading news, lifestyle, career and entertainment online destination tailored to meet the needs of African-American adult consumers. The BlackVoices brand also includes Black Voices Quarterly magazine, which targets alumni, administrators, and students from the nation's historically black colleges and universities.

BlackVoices.com is a subsidiary of Tribune Company (NYSE:TRB), one of the country's premier media companies, operating businesses in broadcasting, publishing and on the Internet. Tribune reaches more than 80 percent of U.S. households and is the only media company with television stations, newspapers and Web sites in the nations top three markets.

ABOUT MATCH.COM
Match.com is a leading subscription-based online dating site, offering adults worldwide a fun, private and secure environment for meeting other singles. Match.coms personals businesses claim more than 724,000 paying subscribers and more than 8 million members with profiles posted or who are active users. The Company estimates it is responsible for arranging hundreds of thousands of relationships for its members. Match.com powers paid online dating on MSN, The Excite Network's Relationship Channels; EarthLink; BET Interactive and is the premier provider of personals for Love@AOL, offering the Match.com service across AOL, AOL.com, CompuServe and Netscape.com. Match.com also offers events and vacation opportunities for singles through its sites MatchLive.com, operated by its affiliate, MatchLive, L.L.C., and MatchTravel.com. Match.com is a division of USA Interactive (Nasdaq: USAI).