Consumer Technology Association (CTA) President and CEO Gary Shapiro and CES Executive Vice President Karen Chupka launched Day 1 of CES 2020 along with Delta Air Lines CEO Ed Bastian, setting the stage for the future of tech and marking the first time an airline headlined the CES keynote stage.

CTA also announced the start of the Global Tech Challenge in the area of health care, the first of three challenges in partnership with the World Bank Group.

Also on Day 1, Samsung president and CEO of the Consumer Electronics Division Mr. Hyun-Suk Kim, and Ola Källenius, chairman of the Board of Management of Daimler AG and head of Mercedes-Benz, kicked off the CES 2020 keynotes by showcasing the ways tech is changing the way humans live, work and play. The Daimler keynote also featured surprise guests director James Cameron and Avatar Producer Jon Landau.

On Day 2, Quibi CEO Meg Whitman and Founder Jeffrey Katzenberg will showcase how the startup streaming company is uniquely bringing together Hollywood and Silicon Valley, enabling new ways to tell stories.

During NBCUniversal’s Keynote, Chairman of Advertising and Partnerships Linda Yaccarino, TODAY’s Natalie Morales, as well as panelists Terry Crews, Ester Dean, Kate Del Castillo, and Mandy Moore, will reimagine the future of entertainment.

U.S. Department of Transportation’s Secretary Elaine Chao will discuss recent USDOT initiatives to support the safe integration of new technologies into transportation systems.

Also on the agenda for Wednesday, January 8, HD Streaming – Amazon Music’s North American head of label relations, Andre Stapleton, will be joined by 15-time Grammy Award-winning musician Alicia Keys and Grammy Award-winning mastering and mixing engineer Emily Lazar to discuss the importance of delivering music the ways artists recorded it via lossless audio. The panel will be moderated by brand partnerships specialist, content strategist, journalist, and founder of 1803 LLC, Andrew Hampp.

On today’s lineup, disruptors who launched Walmart’s game-changing new health clinic may cause you to rethink every problem you’ve ever encountered in the world of health care.

In the world of esports, panelists will discuss enabling advancements in gaming hardware, content, and infrastructure, and explore its effect on the emergent technologies of 5G, artificial intelligence, and augmented and virtual reality.

The latest Consumer Technology Association research on technology positioned at the driving or receiving end of the $1 billion global esports industry will also be discussed.  (Read eSports and HBCUs: A Conversation with David Hughes, photo inset)

Copies of Ninja Future, a newly released in paperback format, will be signed by author Gary Shapiro, President, and CEO of CTA. The new edition will include a bonus chapter discussing new government solutions, educational pathways and apprenticeships that can prepare readers for the shifting global workforce.