The youngest generation of the world is now becoming part of the consumer market, workforce, and voting booth, and they are passionate about improving the planet. The sustainability revolution has been accelerated by the pandemic, and Gen Z is leading the way. If you want to engage Gen Z in your sustainability efforts, what do you need to do? (Photo contributor: Zerbor, Shutterstock.com)

Dr. Rameshwar Valte,  the guest in this episode of  What Listeners Say about Gen Z and the Importance of Sustainability explains why firms are giving more importance to sustainability and what it means to Gen Z.

How can firms use sustainability to attract Gen Z? What are some best practices for firms to follow regarding sustainability, and what are the do’s and don’ts that Gen Z should keep in mind when it comes to the environment and sustainability? Click here to listen.